25 July 2006  'Car colour dictates road safety' survey finds
Drivers of white cars drive the fastest on average, with 40 per cent of those who drive a white car admitting to driving aggressively, according to a new survey.

Analysing the correlation between the colour of car a person chooses and the average speed they drive, the Speed Colour Survey from Churchill car insurance found that certain personalities appear to be drawn to certain colours of vehicle.

The survey revealed that while those in white and silver cars were most likely to speed, those who choose black or yellow cars are least likely to break the speed limit.

A spokesperson for Churchill car insurance, Frances Browning, said: "We spend a lot of time looking at behavioural driving patterns.

"Clearly the colour of car that people choose to drive says something about their personality and how they would like to be perceived and it is for those emotion-related reasons that they are likely to speed rather then the physical colour itself."

The psychologist hired by Churchill to analyse the behaviour patterns of drivers of certain colours of vehicle, Donna Dawson, stated that while drivers of white vehicles tend to be status-seeking, extrovert drivers, those who choose grey cars are often "calm, sober and dedicated to their work".


© Adfero Ltd

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